Ultimately, numbers and values inform decision-making processes in many contexts. Quantitative research methodology takes the theories generated from qualitative findings to collect quantitative data that can be used to measure a concept at scale. If qualitative methods describe a concept or phenomenon, quantitative methods employ the resulting conceptual framework in research design to measure that concept or phenomenon. Qualitative methods are often employed to determine a research participant's well-being, emotional state of mind, and other factors to help researchers decide the overall success of their clinical trials. The efficacy of experimental drugs in clinical trials, for example, is seldom easy to measure through quantitative methods alone. Qualitative data analysis then looks to identify patterns and themes frequently appearing in the collected data. Researchers collect qualitative data from observations, interviews, and records searches. Qualitative methods of research tend to collect data for an analysis that is capable of generating such a framework. Writing teachers employ a rubric to measure writing by a number of aspects which may include argumentation, organization, and cohesion. In educational evaluation, for example, good academic writing cannot be given a simple score that is easy to justify. When something is difficult to quantify, it needs to be broken down into more constituent elements that are, by themselves, easier to perceive. One of the main goals of qualitative research is to generate a description of a social phenomenon. Qualitative and quantitative research are established research paradigms precisely because they provide relevant insights with the appropriate research design, data collection, and analysis. The reality is that quantitative and qualitative data can both look at the world in different ways that are useful at various points of a research inquiry. Researchers are often quick to make conclusions about whether qualitative research is better than quantitative research, or vice versa.
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